WHAT IT IS: Strength Cure Blonde Purple Shampoo is a rich-lather, sulfate-free purple shampoo that tones and fortifies brassy, damaged and lightened hair.
HAIR TYPE: Brassy, Lightened, Color-Treated or Natural
HAIR NEED: Brassy, Lightened, Safe for Color-Treated Hair
KEY INGREDIENTS: Keravis, Astaxanthin and Purple Orchid
FRAGRANCE NOTES: Pear, Rose and Sandalwood
Free from:
What Sets Pureology Apart:
HAIR TYPE: Brassy, Lightened, Color-Treated or Natural
HAIR NEED: Brassy, Lightened, Safe for Color-Treated Hair
KEY INGREDIENTS: Keravis, Astaxanthin and Purple Orchid
FRAGRANCE NOTES: Pear, Rose and Sandalwood
Free from:
- Sulfate-free
- Paraben-free
- Mineral Oil-free
- Animal products or by-products
- Animal testing
What Sets Pureology Apart:
- Antifade Complex: Pureology's patented ingredient blend is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and vitamin E fight color-depleting environmental effects while ensuring lasting shine.
- Zerosulfate: Exclusive formulas gently cleanse without stripping color, thanks to a blend of corn, coconut and sugar.
- 100% Vegan: Every formula is made without animal products or by-products. Pureology never tests on animals.
- Mineral Oil Free & Paraben Free: All Pureology Shampoo & Conditioner formulas are mineral oil-free and paraben-free - and are safe for you and the environment.
- Dual Benefit Formulas for All Hair Types: Pureology's dual-benefit formulas provide color protection and customized care to address individual hair needs