Joico Defy Damage Protective Shield to Guard Against Thermal & UV Damage

Joico Defy Damage Protective Shield to Guard Against Thermal & UV Damage

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This damage-defense hero shields hair from the ravages of daily thermal styling, UV exposure, and pollution. With bond-building protection against color fade, breakage, and dryness, you'll have shinier, stronger, healthier hair.

  • 80% less breakage*

  • 5X stronger hair*

  • You want to maintain over 90% of color vibrancy**

  • See results after the very first use

  • Leaves hair soft, shiny, and healthy

  • Instant, daily protection from damaging heat, UV and environmental exposure

  • Makes hair 4X more resistant to breakage during heat styling*

  • Protects against color fade

  • Leaves hair soft, shiny and looking healthy

  • *Against combing breakage on clean damaged hair

  • *Against combing breakage on damaged hair during heat styling; when using Defy Damage Protective Shampoo & Masque vs.a non conditioning shampoo

  • **After 10 shampoos; when using Defy Damage Protective Shampoo and Masque

Key Ingredients

  • Protective Lipid: The exact kind found in healthy hair - acts as the first line of defense to prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.

  • Moringa Seed Oil: A plentiful source of hydration, shine, and softness, bathes hair in the richest antioxidants, Vitamins A and E, Zinc, and Silica - ingredients that are fundamental to creating healthy, strong, damage-resistant hair.

  • Arginine: Smart-bonding molecule with both positive and negative sites that strengthens hair bonds and encourages bond renewal.