Joico's Color Balance Blue Shampoo instantly neutralizes brassy/orange tones on lightened brown hair, while re-strengthening and protecting hair.
- Instantly neutralizes unwanted orange and brassy tones
- Long-lasting results through 12 washes
- Boosts shine and smoothness
- Over 2X stronger hair*
- Controls static
- Gently cleanses
- Neutralizes unwanted orange and brassy tones
- Boosts shine and controls static
- *Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using Color Balance Blue Shampoo and Conditioner together
- BLUE PIGMENTS directly attach to the hair and instantly neutralize unwanted orange tones and brassiness.
- GREEN TEA EXTRACT AND UV ABSORBERS help fight fading and tonal change to keep color looking great.
- SMARTRELEASE TECHNOLOGY, their one-of-a-kind liposome delivery system, packs a punch - continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.