Joico Color Balance Blue Shampoo

Joico Color Balance Blue Shampoo

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Joico's Color Balance Blue Shampoo instantly neutralizes brassy/orange tones on lightened brown hair, while re-strengthening and protecting hair.


  • Instantly neutralizes unwanted orange and brassy tones
  • Long-lasting results through 12 washes
  • Boosts shine and smoothness
  • Over 2X stronger hair*
  • Controls static
  • Gently cleanses
  • Neutralizes unwanted orange and brassy tones
  • Boosts shine and controls static
  • *Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using Color Balance Blue Shampoo and Conditioner together

Key Ingredients

  • BLUE PIGMENTS directly attach to the hair and instantly neutralize unwanted orange tones and brassiness.
  • GREEN TEA EXTRACT AND UV ABSORBERS help fight fading and tonal change to keep color looking great.
  • SMARTRELEASE TECHNOLOGY, their one-of-a-kind liposome delivery system, packs a punch - continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.