Joico's Colorful Anti-Fade Shampoo protects hair color for long-lasting vibrancy and tonal integrity - the kind of color care that delivers smooth, shiny, vibrant results on a daily basis.
Benefits
- Color vibrancy lasts up to 8 weeks*
- Free of SLS/SLES sulfates**
- Provides UV protection for longer-lasting color***
- Increases shine, manageability and strength****
- *Tested with permanent and semi-permanent hair color; when washing hair 2-3 times a week using Colorful Shampoo
- **SLS/SLES = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
- ***When using Colorful Glow Beyond Anti-Fade Serum
- ****Against combing breakage on damaged hair